Tourism and the Tourism Industry: Partnering to promote the very best of Arizona

“For the past 10 years, funding from Proposition 202 has significantly contributed to our overall statewide marketing efforts.  With this funding, the Arizona Office of Tourism has been able to further enhance research projects, advertising campaigns, digital marketing initiatives and trade & media relations efforts all to the tremendous benefit of our state. From six-story wallscapes featuring Arizona’s iconic travel destinations like the Grand Canyon and Havasu Canyon to coffee cup holders enticing users to visit Arizona, funding from Proposition 202 has helped our agency develop innovative campaigns that have broaden the awareness of Arizona as a premier leisure destination.

As a vital component of economic development, tourism is the only export-oriented industry in Arizona that impacts all 15 counties. It is responsible for generating thousands of jobs, millions of dollars in earnings and billions of dollars in tax revenues, all of which leads to establishing the ‘quality of life’ all Arizonans can enjoy. And as our agency works to promote Arizona’s vibrant urban, rural and tribal tourist destinations to domestic and international markets, funding from Proposition 202 will continue to help us leverage our marketing dollars, stay competitive against other travel destinations and gain those valuable visitor dollars. ”

— Sherry Henry
Director, Arizona Office of Tourism

FiestaBowl1 The Fiesta Bowl is honored to have the Fort McDowell Yavapai Nation sponsor the Fiesta Bowl Parade, which is considered one of Arizona’s premier family events. We’re also pleased that, through their sponsorship, the Fiesta Bowl is able to showcase one of Arizona’s 22 tribes to Arizonans and out-of-state visitors.  Everyone who watches the Fort McDowell Fiesta Bowl Parade presented by the Fort McDowell Yavapai Nation sees the important role that Tribal culture plays in our state.  It’s a great message for tourism and for all of us. -Robert Shelton, Fiesta Bowl Executive Director



FiestaBowl2-1024x682 2006: The Arizona Office of Tourism used gaming revenues to support its promotional activities in the Minneapolis, Chicago and Dallas markets.  Additional revenues enabled AOT to conduct international consumer advertising for the very first time.  Targeted markets were in Canada, Mexico and the UK.  Overall, gaming revenues allowed AOT to increase its ad buy and add more advertorial value.